You think you know, but you have no idea.
The Breakdown: this guest blogger wears many hats for our tribe locally and globally (Tara should write blogs for days, THAT’S just our unbiased opinion). Below is a bit of her go-to sharing power, her “tools of the trade” if you will, on HOW or WHAT to include while you are telling someone new about November Project.
WARNING: some may only apply in Brooklyn, NY.
rəˈkro͞otmənt/ the action of finding new people to join an organization or support a cause
- Be you. Don’t overthink it. If you believe in something and it’s been meaningful, you’ll share a story that will either click with someone else, or it won’t. Leave the recruit wanting, needing to see for themselves.
- Be visual in your storytelling. Kinda like this…Oh, this workout I did last year with November Project had us show up, with a pumpkin. Any size. From there, the pumpkins became our personal weights. We tossed them to each other, we ran with them, we danced with them, all before 7:15 am. I’ll never look at a pumpkin again the same way. Also, how can you not be in a good mood after unexpectedly playing with pumpkins for 45 minutes?
- Meet them somewhere before the workout. A train platform, a street corner, a bodega. Showing up for the first time can be intimidating so the extra effort to meet someone can help them actually show up for the first time. That’s all that’s really needed of you because the tribe will take care of the coming-back part.
- Explain morning people. Please explain to your recruit that “morning people” are not born that way. Everyone hates to wake up and leave a cozy bed. It takes a really cool group of people for the natural transition to occur. Then one day, poof, you’re not only ok with the morning, you’re a damn morning person.
- Highlight “adult recess”. Adults want to hear they will be able to act like children. Jungle gyms, dirt everywhere, sticky fingers, elementary school games, occasional costumes, prizes and homemade cookies. Childs play. Weekly. Plain and simple.
- Inclusive. All levels. Supportive. This might raise a few eyebrows. Really? How can this be? Seems like we live in a negative world right now. It’s up to you to explain that inclusive, all levels and supportive are genuine and consistent things at November Project. No matter what else is going on, it’s a steady dose of old-fashioned positivity.
- IT’S ALWAYS FREE. This is Brooklyn. It’s always expensive. As my grandfather used to say, “anything free tickles me.” Use that line.
- Remind people of their power potential. In this case, explain that if they come to the next few workouts and bring another person (at least), then there is a fantastic chance that our fearless leaders will get a tattoo and a piercing. That is pure lasting power.
Editor’s note: Tara hails from Boston, recruited by Rob Dalton in 2012, and is holding down the fort(e) as top recruiter here in Brooklyn.
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