How to Start November Project in Your City


We’ve worked hard to create an international community that we can be proud of putting our name on. This is a community that brings people together to workout for FREE; all people, no matter who they are or where they’re from. Our community grows and thrives off of the love for our cities, our towns, and our neighbors. Pride in your place is as important to November Project as anything.

We know from experience that leading a November Project location is a tall order, so we created this page to give you a clear vision of what it takes. Application submission does not grant you permission to start an November Project chapter in your area, It simply announces your interest in starting one. Your application will be considered and after the trial period*, granted or rejected depending on the quality of what you’ve built.

To let you know what we’re not looking for… if you’re a trainer looking to expand your clientele, or a business owner looking to promote your business, November Project won’t be a great fit. Our number one goal is to drive people out of bed to get fit and build a better world to live in. At the end of the day, that comes before everything else.

Everyone can start and run a free fitness community, not everyone can start and run November Project.

Let’s get down to it. What are you getting yourselves into?:

  1. Time Commitment

Understand that being the leader of your November Project branch may begin with the simple 60-minute workout you first host but will be guaranteed to grow into many hours of dedication each week. This is a part-time volunteer job that some weeks can fill enough hours to be seen as a second, completely unpaid, full-time job. You will start with only one workout per week which will fall on a Wednesday. Growing your Wednesday workout will give you a good idea of what adding a Friday or a Monday will feel like.

Understand that the preparation for each session, the blogging, the photos, the events, social media outreach, face to face connections in the community, and traditional media interactions, will be some of the many things that will enhance your life as you take on this opportunity with November Project. All leaders have found that they no longer have time to be a part of their own November Project workouts once they grow beyond the first handful of members. Hosting a workout becomes your role at NP as you’ll quickly become a coach, inspirational speaker, photographer, matchmaker, social media expert, and professional stunt daydreamer for all things community. If you are not willing to commit yourself fully to this role your application will not be granted.

  1. Attendance Commitment

You have to be at every single workout. Finding a partner to co-lead your branch of November Project is key to starting the process. As leaders, we plan our lives, vacations, and just about everything we do around November Project. At November Project we say #justshowup…and that’s what you’re going to have to do. Yes, eventually you will miss a workout here and there and your co-leaders will help you out. But to grow your community, you’re going to have to be 100% committed to it.

This is not for you if you:

  • Have a job that requires a lot of travel that could take you away from the squad you’re thinking of starting.
  • Are a student or a professional associated with late night hours or unpredictable schedules that could keep you in bed in the morning hours.
  • Are not comfortable working out in the rain, snow, humid weather, or scorching heat.
  • Are not comfortable with public speaking.
  • Are not willing to pull unusual flash-mob type stunts and be, as we say at November Project, “respectively disruptive,” from time to time.
  1. Our #Weatherproof Concept

NP is going to happen, starting on time, rain or shine and you have to be there! We are #weatherproof and we let everyone know it. Sometimes this borders on insanity but usually, those workouts and adventures that take us to the edge in harsh weather conditions are the ones that make us feel the best (or simply the most badass). Remember, people in your community will know that you’re going to be there at 6:30 am because November Project ALWAYS DOES. You’re creating something that the community knows they can count on.

  1. Why so early?

November Project ALWAYS trains in the morning on weekdays. Starting your day off with a good sweat and positive humans is easily the best way to lead to a productive day. Weekends and afternoons are reserved for socializing. It’s that simple.

  1. Leader Description
  • Fitness: Do you have the be THE fastest person out there? Absolutely not. Do you have to be the strongest? Absolutely not. Do you have to be a motivator willing to push people to their limit?… yeah, you do. We don’t need you to be an Olympic athlete, but we do want to see you improve your speed and athleticism. If you’re not working towards something, why should anyone else be? Set the example by showing you’re willing to improve.
  • Outgoing Personality: You may talk to a waitress, a trucker, a banker, and a bank-robber while recruiting for NP in a single afternoon – Your word of mouth recruiting is HUGE. Honestly, how are you at interacting with complete strangers?
  • The sense of Humor: Our workouts are physically intense yet fun and funny. You don’t have to be a comedian but a sense of humor helps in sugarcoating the mind-bending workouts you’re going to throw at people.
  • Local: You must be familiar with your city/town/neighborhood because you will eventually have to come up with different workouts and mixing up the locations is the key. Know your landmarks, public parks, stairs, hills, like the back of your hands and the tops of your feet.
  • Creative: NP workouts have a standard to them that members can shoot for but many times they have to be adjusted before the start of the session due to unpredictable nature of outdoor training in an urban environment. You need to be able to think on your feet and adapt to whatever your morning may throw at you.
  • Connected: You must already be involved in the local community. Being the new guy in town makes starting an NP city pretty much impossible. We want people who have pride in their town, not someone passing through for a year.
  • Social Media Skills – New to social media?! This will be an education that you’ll have to jump into immediately. All Co-Leaders and attempting pledges must be well versed in Twitter/Facebook/Instagram/IG Stories and must own (or be able to find)a camera to capture legit images at all workouts.
  • Other Added Bonuses:
    • Familiar with WordPress blog platform.
    • Punctual/Reliable.
    • Competitive and supportive.
    • Really good at pretending to be a morning person (“morning people” don’t really exist, it was a made up term back in the 1600’s that has recently been proven incorrect by scientists in labs who were holding beakers).

How to Apply?

If you think that you fit description and are willing to commit to everything that’s laid out above, please:

  1. Send us an email describing who you are, what you do, and why you want this. If you’re on social media please let us know where to find you.
  2. Get on a Google Hangout/Skype with us so we can see you and hear your passion in person. We’ll respond to your initial email to set this up. If you don’t hear from us within 48 hours, we’re probably in the woods so please be patient.

If we decide you’re a good fit for November Project, the next step is to start your “pledge group.” Without using the name “November Project” we want you and your co-leader to begin to build your community (without any of our help). We want you to build your group to prove you’re the right person/people to build a November Project in your city. Start with your friends, family, and anyone you can recruit. Pick a park, or a run loop, or some hills/stairs. Use YOUR social media network (no association to November Project) to organize your 6:30 am, sub-60-minute workout. Starting on time is the key – 6:31 am is not the same thing as 6:30 am.

Each workout should end with a group photo. Share this photo through your personal social media channel with the caption: [city name], pledging to November Project, [the workout], [location], and use the hashtag “#NP_Pledge.” Tweet this from your personal account to @Nov_Project or tag us on Instagram using the same hashtag.


After connecting with us and then establishing Wednesday morning workouts, if we think that you are worthy of proudly displaying #GrassrootsGear on your chest, we’ll add your location to the worldwide family and create your official November Project Facebook, Twitter and Instagram.

Once you’re in, you’re in. We’ll hook you up with the “N0V3MB3R PR0J3CT” stencils and a #PositivityAward, access to the weekly blog, our social media stream and all of the further nation wide & world wide attention that will come in your bright future. Essentially you’re going to be a leader in your community and it will be by far the best feeling you could ever have.

You’ll hug strangers, kiss babies, and take photos (Don’t try and do all three at the same time, we had a guy in Boston go to the hospital and jail for attempting this move). You’ll lead workouts that will be the best part of many people’s day/week/life. You’ll watch people get faster, fall in love with fitness, see improvements, find friends, fall in love, create real connections, and generally bring this small world even closer together. This is serious stuff we’re dealing with. Please don’t step up unless you’re committed to everything you read above.

Love & Thanks,
November Project

Do you think you have what it takes? Apply now at !

*Boring but important legal stuff: We own all the product names, company names, trade names, logos, current and future product packaging and designs (“Trademarks”) of November Project, Inc. Unauthorized use of any such Trademarks, including reproduction, imitation, dilution or confusing or misleading uses, is prohibited under the trademark laws of the United States and other countries. You are expressly prohibited from using or misusing any Trademarks, and names except as expressly provided in this Agreement, and nothing otherwise stated or implied in the Services confers on you any license or right to do so.  


65 Replies to “How to Start November Project in Your City”

  1. Sent my passionate proposal for NP in my area, Allentown/Bethlehem PA October 18, 2016. Hope it got to the right place. Excited to hear from you!

    1. this would be amazing! I just moved from Philly to Boyertown (close to Allentown) and I’ve been thinking about how can I be a part of one that’s fairly close to the middle of nowhere! Any luck yet??

  2. Good morning!! Have you had any interest in starting a November Project Tampa? I would love to connect if this is not currently being planned.

    Thank you- Amy

    1. Hello Amy D’Agata!

      ( BTW- I’m sorry to leave this message here but I did not know how else to contact her) – I’m not sure if you heard anything about the November Project here in Tampa yet but I’d love to keep in touch with you if you ever decide to launch it – or would just like a fitness accountability partner – which is what I’m looking for too! My email is

      Hope to hear from you!

    2. Would love to see a November Project group start up in downtown Tampa. I have attended a few with my daughters in Chicago, Austin and New York. I loved the energetic workouts!

      1. I have had the opportunity to attend PHX, DEN, PHL & ORD NP. I live in Fargo, ND. We aren’t a big city in comparison to where you usually find NP, but I’m hoping to put the word out in hopes that someone would be insane enough to host workouts in -30 weather during the winter 🙂 We would be the toughest of them all !

    1. Let me know if this happens!! I’ll get on recruiting comin from the Boston tribe and super excited!

  3. Yo, I just heard your podcast with Rich Roll. I guess i have heard of your project before but listening to you speak about it gave my chills and brought tears to my eyes. I feel like this is something so close to my heart. I was a former athlete that went through a phase of obesity and found myself again through running. I have been coaching my whole life and I feel like connecting with the person who is scared and doesn’t believe is my gift. I just want to thank you for starting this and being so open so i could finally hear it. Peace and Be Love

    1. I just heard it today also and loved the idea. My fitness helped me survive leukemia in 2015 and I want to share that shit with everyone. Make an army of badasses. This is a great project. I am motivated to start something like this in my town and maybe one day be part of NP. Just fantastic.

  4. I just moved to Berlin. Not fit to become a leader (yet), but if there are other interested parties in Berlin, I’d love to join a tribe here!

    1. Hey Chris! Two years down the track are you still in Berlin and keen to start NP here? I just moved here and would be down to collaborate

      1. Hey Freddie, hey Chris,

        I just moved to Berlin and have been to NP DC before becoming a regular at NP London. I’m already missing it and would be super keen to start a pledge in Berlin.

        Are you guys still up for it?


      2. Hi Freddie, I just moved to Berlin and would be keen to start a pledge. Are you still up for starting something in Berlin?

  5. Although I’m not at a point in my life where I can be a leader that fits your full description I feel the Muskegon Michigan could use a program like this. I’m currently a college student seeking a doctorate degree in physical therapy, but I think I will still try to start a program similar to this. Most people I know come to me with fitness advise. If I find it is successful, and a program still hasn’t started here, I will apply to be a member. Thank you so much for coming up with this community idea, it is truly inspiring.

  6. When will Charlotte NC become a truly world class city and have its very own November Project? When pigs fly?? When the Panthers win the super bowl?? when donuts are shown to be a completely healthy dietary unit?? I live in a beautiful city which would be raised to greatness by glowing people with weekday morning sweat.

  7. Any word on November Project Detroit? I’m currently finishing up undergrad but would be interested in taking it on post grad or getting involved with an existing group now!

    1. I would love to be part of a November Project Detroit! I do not meet the running requirements to be a leader myself, but I would be eager to participate in Michigan!!!

      1. Any update on Detroit? I’ve been hoping to gain support for a chapter in Ann Arbor, where I think NP would thrive, but so far no luck…

        1. I just moved to Ann Arbor (from Madison and Seattle, both of which have AWESOME NP chapters) and will definitely be trying to get an A2 branch going once I know more people in the area/make it through my summer long-form training season. I’d be super interested in co-leading; if there’s anyone else around interested, let’s connect!

          1. I’m in Ann Arbor and would LOVE a november project here. I can’t be a leader but I am definitely interested in being involved if this happens.

  8. Hey guys!! Any thoughts on November Project in Ventura County/Santa Barbara or somewhere in between? I would love to help get the show on the road!

    1. Hey Stacey,

      I realize this is nearly a few years out, but check out @freefithou on IG!

  9. moved from Chicago to Louisville KY and just learned no NP here…really enjoyed NP in Chicago and would like to know what I would have to do to start NP here?


      1. Any movement on this? Wouldn’t be able to lead but sure would help out, especially with the social media aspect!

  10. Hey all- anyone interested in starting NP in Cleveland? I’m definitely not fit enough to lead but enthusiastic enough to help.

      1. I am also not fit enough to lead, but I really like this idea and would even just be interested in getting together with a small group to try and start. If we can commit, then maybe we could eventually qualify 🙂

      2. Did anything ever happen in Cleveland? My job does not allow me to lead but I would love to participate or help!

        1. Hey all! Did anything ever happen in Cleveland? I couldn’t lead with my FT job but would be happy to support!!

    1. I would totally be interested in a Long Island NP! Please let me know if you hear about one happening…I also think there would be a strong interest for this!

      1. Yes please a Long Island NP!!! Specifically Nassau County. Southern Nassau County. (Haha now I’m just being greedy). But I think there would be a ton of participants!

        1. I agree! I live in Long Beach and know soooo many runners in that area. Just not fit enough myself to lead one!

  11. I’m also not in a position to lead, but I’m sure there’s enough potential members, particularly around University Circle.

  12. I understand that there’s a NP in Regina, SK (Canada) but is anyone thinking of starting one in Saskatoon, SK (also Canada)? I’m not fit enough to start one myself but am craving the community aspect and the challenge. So, if anyone wants to start one in Saskatoon, I’ll be there and help anyway I can!

  13. Just heard about it on my podcast Magic Pill! Would love if someone would start a NP in Portsmouth NH – not yet fit enough to be a leader but would gladly help out where needed!

  14. Hey all- anyone interested in starting NP in Madrid, Spain? I’m definitely not fit enough to lead but enthusiastic enough to help; I use to go to NP when I lived in Boston

  15. Hi guys,

    I just moved to Berlin and I’m missing my weekly NP. I’d been up for collaborating to start a pledge if anyone else is.


  16. Anything getting started in Spokane? We’ve got a bad ass and unruly gang of running warriors here that are full of passion and are respectfully disruptive! November Project would be an immediate success here! Is Spokane pledging at least? I’ve lived here for 6 years before (moved to Japan and came back) and then back for the last year and a half! I’d happily co-lead!

  17. Anyone looking to start NP in SoFlo (Fort Lauderdale to West Palm area)? I’d be interested in collaborating – was introduced to NP in Wisconsin and have since moved to Florida. Would love to get it started down here!

  18. Alive x715 has over 6 months in! Had the last 2 weeks with over 15 people showing up at -10°F. Need commitment from leaders and lovers of Alive x725? Look no further.

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