How to Start November Project in Your City

Why this Pledge/Application?
We’ve worked hard to create a community that we can be proud of putting our name on. This is a community that brings people together to workout for FREE regardless of their age, athletic level, ethnicity, social status, or occupation. This is a community that grows and strives through the love for your city/town/neighborhood and people in it. We know that in order to lead a November Project tribe, will is not enough and that’s why we created this application/pledge document that every applicant should fill out to be considered for a position of a tribe leader in his or her city/town. Application submission does not grant you right to start an November Project chapter in your area. It just announces your interest in starting one. Your application will be considered and after the trial period, granted or rejected depending on the quality and competency of the candidate. If you are a trainer looking to expand your clientele, or a business owner looking to promote your business, stop right now your application will not be granted. The number one goal and mission of what we’re doing is driving people out of bed to get fit and build a better world to live in.

We own all rights in the product names, company names, trade names, logos, current and future product packaging and designs (“Trademarks”) of November Project, LLC. Unauthorized use of any such Trademarks, including reproduction, imitation, dilution or confusing or misleading uses, is prohibited under the trademark laws of the United States and other countries. You are expressly prohibited from using or misusing any Trademarks, and names except as expressly provided in this Agreement, and nothing otherwise stated or implied in the Services confers on you any license or right to do so.

Everyone can start and run a free fitness community, not everyone can start and run November Project.

What are you getting yourselves into:

1. Time Commitment
Understand that being the leader of your November Project branch may begin with the simple 60-minute workout you first host but will be guaranteed to grow into many hours of dedication each week. This is a part time job that some weeks can fill enough hours to be seen as a second, completely unpaid, full time job. You will start with only one workout per week and that will fall on Wednesday. Once your Wednesday group grows large enough to add a Friday you will… and eventually a Monday… and eventually you’ll become connected to the nation-wide fun in multi-city events, races, and parties.

Understand that the preparation for each session, the blogging, the photos, the events, social media outreach, face to face connections in the community, and traditional media interactions, will be some of the many things that will enhance your life as you take on this opportunity with November Project. All tribe leaders have found that they no longer have time to be a part of their own November Project workouts once they grow beyond the first handful of members. Hosting a workout becomes your role at NP as you quickly become a coach, inspirational speaker, photographer, matchmaker, social media expert, and professional stunt daydreamer for all things community. If you are not willing to commit yourself fully to this role, and your tribe, your application will not be granted.

2. Attendance Commitment

You have to be at every single workout. Finding a partner to co-lead your branch of November Project is key to starting the process. As leaders, we plan our lives, vacations, and EVERYTHING WE DO around November Project.

This is not for you if you:

  • Have a job requires a lot of travel that could take you away from the tribe you’re thinking of starting.
  • Are a student or a professional associated with late night hours or unpredictable schedules that could keep you in bed in the morning hours.
  • Are not comfortable working out in the rain, snow, humid weather, or scorching heats.
  • Are not comfortable with public speaking or hugging strangers.
  • Are not willing to pull unusual flash-mob type stunts and be, as we say at November Project, “respectively disruptive,” from time to time.

  • 3. Our #WeatherProof Concept
    NP is going to happen rain or shine and you have to be there! We are #weatherproof and let everyone know it. Sometimes this boarders on insanity but usually those workouts and adventures that take us to the edge in harsh weather conditions are the ones that make us feel the best (or simply most badass). Remember, people at your local tribe will know that you’re going to be there to train with them at 6:30am because November Project ALWAYS DOES. You’re creating something that the community knows they can count on and will be far more reliable than the train schedule in Japan.

    4. Why 6:30AM?
    November Project ALWAYS trains in the morning on weekdays. Weekends and afternoons are reserved for socializing. It’s that simple.

    5. Leader Description

  • Being one of the fittest members of the tribe is a must. Leaders must lead by example. This means being in front of the pack at all times. “The quality of the team is based on the speed of the leader.” Who do we consider fit? A person that can do one or all of the following: Sub 3:25 Marathon or sub 1:30 Half-marathon; 3 minutes plank finishing with 10 pushups; 90+ burpees in 7 minutes. Don’t know what burpees are, this is not for you!
  • Outgoing personality: You may talk to a waitress, a trucker, a banker, and a bank-robber while recruiting for NP in a single afternoon – Your word of mouth recruiting is HUGE. Honestly, how are you at interacting with complete strangers?
  • Sense of Humor: Our workouts are physically intense yet fun and funny.
  • Local: You must be familiar with your city/town/neighborhood because you will eventually have to come up with different workouts and mixing up the locations is the key. Know your landmarks, public parks, stairs, hills, like the back of your hands and the tops of your feet.
  • Creative: NP workouts have a standard to them that members can shoot for but many times they have to be adjusted before the start of the session due to unpredictable nature of outdoor training in urban environment. Having a background in coaching is a huge help.
  • Connected: You must already be involved in local community. Being the new guy in town makes starting an NP tribe pretty much impossible.
  • Social Media Skills – New social media?! This will be an education that you’ll have to jump into immediately. All Co-Leaders and attempting pledges must be well versed in Twitter/Facebook/Instagram and must own camera to capture legit images at all workouts.
  • Familiar with WordPress blog platform.
  • Must be a hugger, not a shaker.
  • Punctual/Reliable.
  • Competitive and supportive.
  • Really good at pretending to be a morning person (“morning people” don’t really exist, it was a made up term back in the 1600’s that has recently been proven incorrect by scientists in labs who were holding beakers).

  • How to Apply?
    If you think that you fit a description and are willing to commit to everything that’s laid out above, please:

    1. Send us a 500 word email of who you are, what you do, and why you want this (please include your photo).

    2. Get on a Google Hangout/Skype with us so we can see you and hear your passion in person. We’ll respond to your initial email to set this up. If you don’t hear from us within 48 hours, we’re probably in the woods so please be patient.

    If we decided that you are the right personality, without dropping the name “November Project” we want you and your co-leader to begin to build your community (without any help). We want you to build your group to prove you’re the right person/people from the outreach standpoint. Start with your friends, family, and anyone you can recruit. Pick a park, or a run loop, or some hills/stairs. Use YOUR social media network (no association to November Project) to organize your 6:30AM, sub 60 minute workout. Your exact starting on time is the key – none of that “I was only 2 minute late” bullshit.

    Each workout should be photographed at the end with your group staring into the camera with completely straight faces (because that shit if funny, scary, badass, and so on). Share this photo through your personal social media channel with the caption: [city name], pledging to November Project, [the workout], [location], and use the hashtag “#NP_Pledge.” Tweet this from your personal account to @Nov_Project and post the same photo on November Project wall on Facebook.

    After 8 or more Wednesdays (Dallas pledged for 2 years – true story!) if we think that you are worthy of proudly displaying #GrassrootsGear on your chest, we’ll add your location to the family of worldwide tribes on our rapidly growing site and create official November Project Facebook, Twitter, Instagram… Once you’re in, you’re in. We’ll hook you up with u the “N0V3MB3R PR0J3CT” stencils and a #PositivityAward, access to the weekly blog, our social media stream and all of the further nation wide & world wide attention that will come in our bright future. Essentially you’re going to be a fucking leader in your community and it will be by far the best feeling you could ever have.

    You’ll hug strangers, kiss babies, and take photos (Don’t try and do all three at the same time, we had a guy in Boston go to the hospital and jail for attempting this move). You’ll lead workouts that will be the best part of many people’s day/week/life. You’ll watch people get faster, fall in love with fitness, see improvements, find friends, fall in love, create real connections, and generally bring this small world even closer together. This is serious stuff we’re dealing with. Please don’t step up unless you’re committed to ALL the items above.

    Love & Thanks,
    November Project

    You think you have what it takes? Apply now!

    47 Replies to “How to Start November Project in Your City”

    1. Sent my passionate proposal for NP in my area, Allentown/Bethlehem PA October 18, 2016. Hope it got to the right place. Excited to hear from you!

      1. this would be amazing! I just moved from Philly to Boyertown (close to Allentown) and I’ve been thinking about how can I be a part of one that’s fairly close to the middle of nowhere! Any luck yet??

    2. Good morning!! Have you had any interest in starting a November Project Tampa? I would love to connect if this is not currently being planned.

      Thank you- Amy

      1. Hello Amy D’Agata!

        ( BTW- I’m sorry to leave this message here but I did not know how else to contact her) – I’m not sure if you heard anything about the November Project here in Tampa yet but I’d love to keep in touch with you if you ever decide to launch it – or would just like a fitness accountability partner – which is what I’m looking for too! My email is

        Hope to hear from you!

    3. Yo, I just heard your podcast with Rich Roll. I guess i have heard of your project before but listening to you speak about it gave my chills and brought tears to my eyes. I feel like this is something so close to my heart. I was a former athlete that went through a phase of obesity and found myself again through running. I have been coaching my whole life and I feel like connecting with the person who is scared and doesn’t believe is my gift. I just want to thank you for starting this and being so open so i could finally hear it. Peace and Be Love

      1. I just heard it today also and loved the idea. My fitness helped me survive leukemia in 2015 and I want to share that shit with everyone. Make an army of badasses. This is a great project. I am motivated to start something like this in my town and maybe one day be part of NP. Just fantastic.

    4. I just moved to Berlin. Not fit to become a leader (yet), but if there are other interested parties in Berlin, I’d love to join a tribe here!

    5. Although I’m not at a point in my life where I can be a leader that fits your full description I feel the Muskegon Michigan could use a program like this. I’m currently a college student seeking a doctorate degree in physical therapy, but I think I will still try to start a program similar to this. Most people I know come to me with fitness advise. If I find it is successful, and a program still hasn’t started here, I will apply to be a member. Thank you so much for coming up with this community idea, it is truly inspiring.

    6. When will Charlotte NC become a truly world class city and have its very own November Project? When pigs fly?? When the Panthers win the super bowl?? when donuts are shown to be a completely healthy dietary unit?? I live in a beautiful city which would be raised to greatness by glowing people with weekday morning sweat.

    7. Any word on November Project Detroit? I’m currently finishing up undergrad but would be interested in taking it on post grad or getting involved with an existing group now!

      1. I would love to be part of a November Project Detroit! I do not meet the running requirements to be a leader myself, but I would be eager to participate in Michigan!!!

        1. Any update on Detroit? I’ve been hoping to gain support for a chapter in Ann Arbor, where I think NP would thrive, but so far no luck…

    8. Hey guys!! Any thoughts on November Project in Ventura County/Santa Barbara or somewhere in between? I would love to help get the show on the road!

        1. Any movement on this? Wouldn’t be able to lead but sure would help out, especially with the social media aspect!

    9. Hey all- anyone interested in starting NP in Cleveland? I’m definitely not fit enough to lead but enthusiastic enough to help.

        1. I am also not fit enough to lead, but I really like this idea and would even just be interested in getting together with a small group to try and start. If we can commit, then maybe we could eventually qualify 🙂

      1. I would totally be interested in a Long Island NP! Please let me know if you hear about one happening…I also think there would be a strong interest for this!

        1. Yes please a Long Island NP!!! Specifically Nassau County. Southern Nassau County. (Haha now I’m just being greedy). But I think there would be a ton of participants!

    10. I understand that there’s a NP in Regina, SK (Canada) but is anyone thinking of starting one in Saskatoon, SK (also Canada)? I’m not fit enough to start one myself but am craving the community aspect and the challenge. So, if anyone wants to start one in Saskatoon, I’ll be there and help anyway I can!

    11. Just heard about it on my podcast Magic Pill! Would love if someone would start a NP in Portsmouth NH – not yet fit enough to be a leader but would gladly help out where needed!

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    To submit the form, please solve this simple math problem *