A Peek Under The Hood

In the past few weeks, we’ve made an announcement about adding new sponsors to the global November Project family. We also stated that November Project will start accepting donations as we are now a non-profit organization. Since then we have received requests for more details regarding how we will allocate the funds donated. Hopefully, the following breakdown will help answer those questions:

Leadership Support and Training:

Our leaders are our most important assets. Their willingness to selflessly wake up before dawn and lead workouts is the only reason that this movement keeps growing and prospering. It’s vital to us that we continue to provide them with support and resources so they can continue to excel in leading their city. One way we do that is by connecting them with other leaders at our annual gathering we call the Meeting Of the Minds, or MOM for short. At MOM, the leaders have the opportunity to share stories, learn from each other’s successes and failures, and foster relationships that transcend geographical boundaries and time zones. We discuss everything under the leadership umbrella such as creative ways to recruit new members, how we can improve inclusivity, ways to plan an efficient workout, as well as addressing ‘Corporate’ topics with strategic decisions that we at NP HQ are working on. We also bring in specialists who have a unique perspective on diversity and inclusion to challenge us to shift paradigms. And even though the hashtag #safetythird has seen its fair share of usage on social media channels, we take the safety of our members very seriously and offer CPR certification classes to every co-leader interested.

Day-To-Day Operations:

November Project, Inc. has two full-time employees, Brogan Graham and Bojan Mandaric, and one part-time contributor, Laura Green. This trio is in charge of all non-workout leading operations including, but not limited to, designing and executing NP strategy, planning and operating an annual budget, communicating with leaders, growing the new and existing NP locations, and collaborating with our sponsors, partners, and local communities. As we move into this new space, the job description is now expanding into the growth of the non-profit/youth program and fundraising that may require bringing on more hands on deck.

Administrative Cost:

And finally, the not-so-sexy yet extremely valuable tools associated with administrative duties which include website hosting and maintenance, accounting, legal expertise and compliance, mailing, and printing, just to name a few.

We hope this gives you a more transparent view on how your donations are used to grow the movement we all love and appreciate. If you’re interested in supporting November Project, click here.

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3 Replies to “A Peek Under The Hood”

  1. This raises MORE questions. Why aren’t leaders paid and/or certified to lead workouts? Do you have a business plan for donations that you say involve youth programming?

    1. Hi Heath – can’t speak to Corporate’s business planning, but I can say that we as co-leaders very vocally expressed that we would NOT want to be paid… It changes the formula and in many ways would undermine our love for volunteering and doing what we do.

      Regarding certification, that’s a great question. Many of us are not formally certified as personal trainers or otherwise, but many of us are. At the very least, the vast majority of us have been in fitness for a long time and are seasoned athletes. I think it’s subjective as to whether or not it’s necessary – many studio fitness instructors are not certified either. That said, we all try to ensure that our workouts are scalable and safe (or that’s the intent). Do you have any concerns with safety or the quality of our workouts?

      Disclaimer – I’m not formally speaking on behalf of November Project, just providing a co-leaders perspective and letting you know about conversations we’ve had as well as my personal opinion on the certification matter.

      Eugene – San Diego

      1. Call me a cynic but I’d like to know what the “employees” are paid. Given that volunteers have been building this platform out since before the non-profit days, I think its fair to ask. Also, despite your assurances Eugene, I know co-leaders that may want to be compensated for the work they do in their communities, particularly in light of how many corporate dollars NP can attract. This doesn’t diminish their love for NP at all, it just begs the question — in what other context (pre-non profit conversion) can a company be built on the back of volunteers exclusively? NP, whether people like it or not, relies on the altruism…and lets admit it, ego stroke leaders feel by being in that position within their city. NP knows it doesn’t need to pay anyone because if a leader leaves there will be 20 new prospects to fill that spot. Hey, I am not saying this is wrong but I think there can be some delusion within the club — this is an interestingly (and for management, SMARTLY) constructed business, built entirely on the back of countless volunteers. The employees/owners are not bad people but I think others can be a little more clear eyed about what is going on.

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