As was mentioned last week, July is a month that we have identified to launch a recruiting challenge. The rules will be explained further down, but the notion or intention that I want to really land with you all, is that recruiting should never stop.
Think about it. Think about the fact the Brooklyn was the 40th tribe to come on board for November Project. Forty. Thirty-nine other tribes came on before us, and the only reason that happened is because the cities and tribes before them spread the word. And the people before them talked about it with complete strangers. And the people before them posted about it on social media. And the people before them (we may have gotten to the beginning of this bread-crumb, jump down the rabbit hole analogy), two guys in particular – decided that they both would commit to showing up for the other. And, kept showing up.