Stop me if you’ve heard this one.
A pair of
lax rowing bros make a pact to hold each other accountable to get up before the sun, fight off the biting cold, and run stairs every day for the month of November. A few people show up, then tell their friends. The group grows; kindling meets flint, a wildfire of #freefitness ignites. Winds carry people to new locales, fanning the flames throughout North America, Europe, and Asia.